Virtual reality is the new edge of the technological world. In 2014, it was only Google that first brought to shelves Google Cardboard at the I/O conference in San Francisco. But the very same search engine giant of the world has now decided to dedicate an entire division to the virtual reality as a solution to Facebook Oculus.
Clay Bavor, the VP for the product management of Google is said to be the main pillar standing behind the Google Cardboard. He had been working since 2014 to make this device prudent and thrifty. Mr. Bavor has now loosened its focus from the development of apps and completely turned toward the development of the VR device. The operation and development of the App development section are shifting to Diane Greene, a venerated software assessor, who joined Google in 2014, and is now running the operation department.
What is virtual reality?
The Virtual Reality Device is an immersed multimedia that can replicate the real environment in a virtual world. The user feels simulated and is able to interact with the imagined world through sensory experiences like sight, touch, hear and smell. It is like experiencing a place where you are not physically available, but you experience as if you were actually and physically there.
What is Cardboard?
Cardboard is a VR experiencing device that helps you jump into the virtual world of gaming, sightseeing, VR-video and many more that yet to develop. The device is designed to be introduced to the mainstream. During the testing phase, Cardboard was distributed among the school kids and since then the popularity has jumped to a new height. The Cardboard team, under the leadership of Mr. Bavor, has also introduced GoPro, which will bring the virtual reality video to YouTube.
Now the obvious question is if this foray of Google on Facebook and Microsoft’s VR program (Oculus and Hololens respectively) is intended to broaden the horizon of the VR world for various accomplishments.
No doubt, the VR program of all three companies is under development phase, still Google announced its device for the mass use and has now become the first ever company to bring virtual reality to the masses. The obvious buzz about VR and Google association led the VR platform to carry other vehicles to the Google’s core business, i.e. revenue from advertisement.
Google has started letting users get ready for more VR contents through Jump Platform and Cardboard SDK. VR-friendly YouTube is also the next step for an advertisement that will help promote the device and let the viewers see the insight as well as get the first hand experience.
The plethora of potential in other fields
Apart from the videos, gaming, movies and other entertainment means, VR has a great potential in the sectors of healthcare, real-estate, marketing, training, research and many other fields. Google, with its Cardboard, has a plethora of business opportunity in these sectors if they decide to collaborate with the enterprises in these sectors and offer its VR services.
The world is looking toward to more players in the VR field with an enhanced experience, but it seems the device is going to befriend with Android version of the smartphone with more heightened experience as compared to Samsung Gera VR.